In Banja Vrujci, at the VODAVODA artesian spring, VODAVODA and the Basketball Federation of Serbia came together to celebrate the continuation of their long-standing partnership and friendship. Set in a location that holds special meaning for the brand, the event reaffirmed a collaboration built over the years and based on shared values such as perseverance, team spirit and a genuine love for sport.
At the event, held ahead of FIBA EuroBasket 2025, it was confirmed that VODAVODA will stay on as the official water of the Serbian national basketball team. The partnership is also being taken a step further, with extended support for the FIBA U18 EuroBasket, showing a shared commitment to supporting young players and the future of Serbian basketball.
The gathering was attended by VODAVODA founder Vojin Đorđević, national team head coach Svetislav Pešić, representatives of the Basketball Federation of Serbia and national team players. In a relaxed and friendly atmosphere, conversations focused on the ongoing partnership, the trust built over the years, and the importance of strong partnerships in sport.
The event took place at the VODAVODA artesian spring in Banja Vrujci, 605 meters deep, where the water rises to the surface under its own natural pressure, further reinforcing the idea of a partnership that isn’t built overnight, but develops gradually, with purpose and a clear vision.
We were especially pleased to provide PR support for such an initiative that clearly and authentically reflects the values of the VODAVODA brand and its long-standing partnership with the Basketball Federation of Serbia. We see partnerships like this as strong examples of how brands can offer long-term, meaningful support to sport and the wider community.
Through our communication, we focused on a simple and clear narrative, with the aim of highlighting the long-standing partnership, the context in which it continues to develop, and the values that make it meaningful for both the sport and the brand.
Photo credits: Stefan Jovanović
