The regional campaign “Till Death Do Us Part” has been shortlisted for awards at this year’s Golden Drum festival.
The campaign made the selection in the Creative Business Excellence Drum section, in the Creative Effectiveness category. After gold at BalCannes and bronze at the Effie Awards, reaching the finals of yet another competition does what matters most.
Every result like this means one thing: violence against women continues to be talked about. It also shows how cooperation between the civil sector and agencies keeps the public focused on issues that must not be ignored.
The campaign was launched on the initiative of the Autonomous Women’s Center, in collaboration with the agencies McCann Beograd and UM Beograd, while our agency Two Rivers provided regional PR and communications support. From the very start, the goal was clear: to draw attention to the devastating statistics and educate the public about femicide prevention.
The awards ceremony will take place on October 13 in Portorož, Slovenia. We are rooting for this story, and we are glad to be part of the team that gave the phrase “till death do us part” a new purpose.
Let’s prevent femicide together!
