The gala premiere of the new Serbian dramedy The Home Resort was held on 24th February at Cineplexx Galerija in Belgrade, with promotion and media relations entrusted to the Two Rivers agency team. From the release of the film’s first stills to the media activities at the premiere itself, the Two Rivers team led the entire promotional campaign, including the development and execution of the film’s social media strategy.
In the lead up to the premiere, a series of promotional activities were carried out across traditional media and social platforms, including a press screening, a press conference, as well as numerous interviews and media appearances by the cast and creative team. During the premiere, Two Rivers coordinated media coverage and red carpet statements, along with comprehensive reporting across the film’s digital channels.
The red carpet featured lead actors Tamara Krcunović, Zlatan Vidović, Anđela Kribl, and Mladen Lero, joined by producer, screenwriter and director Gvozden Đurić, as well as co-writer and producer Uroš Tomić.
The film was produced by Adrenalin in collaboration with TS Media, with the support of the Ministry of Culture, Film Center Serbia and the Cultural Center of Vojvodina “Miloš Crnjanski.”
Foto: Todor Milivojević
