Belgrade, May 10, 2023 – The Hungarian leader in the provision of HR services, Prohuman, announced the acquisition and the merger with the domestic agency CityScope in the presence of the Minister of Foreign Affairs and Trade of Hungary, Peter Sijart and the Minister of Internal Affairs and Foreign Trade in the Government of Serbia, Tomislav Momirović. On this occasion, Sandor Zakor, co-founder and executive director of Prohuman group and Ivana Milošević, founder and executive director of the CityScope agency, pointed out that the merger represents an important part of the continuous growth and development of both companies.
“Prohuman Group proves its ability to do everything in its power to meet the needs of its clients in some of the busiest European labor markets. The Hungarian national champion, Prohuman, has put in the hard work to become a significant player in the human resources market of Central and Eastern Europe. To extend that success to new ones markets, we need motivated and strong local partners, dedicated to finding solutions for their own clients. We need a competent, dedicated team that strives for success. I am convinced that we are in agency CityScope found just such a team, which will help us write a regional story about the success of the Prohuman Group in Serbia” said Sándor Zakor, co-founder and executive director of the Prohuman Group.
“Our partnership with the Prohuman Group is a significant milestone for CityScope and our clients. We look forward to enriching and improving the range of services tailored to clients who will represent added value in the market of Serbia and the wider region. Our common values and commitment to business ethics, combined with our expertise in human resources, will enable us to become one of the leading service providers in the field of human resources. We believe that with the Prohuman Group we will continue to set new standards for the industry as a whole” said Ivana Milošević, executive director of the CityScope agency, a member of Prohuman groups.
“The arrival of Prohuman on the Serbian market is a logical sequence because between our two countries, there is strategic partnership. We have open questions, but we have a very dynamic economy cooperation and this means that the cooperation between the two countries is on an upward trajectory. Appearing Prohumana in Serbia together with CityScope expect to contribute to the labor market, as well as to meet the expectations of the economy and to ensure the workforce in companies,” he said at the opening of the event, among others, Peter Szijjártó, Hungarian Minister of Foreign Affairs business and trade.
“First of all, I want to thank you for finding strength in these extremely difficult circumstances.” to hold this business gathering, which represents the integration of two companies, Serbian and Hungarian, welcome, and point out as a significant example that can be identified with the relations between our two States. The integration of these two companies is a true example of the direction in which our economic relations are heading they need to go. More than billions of euros came from Hungary alone in previous years’ investment. We like to say about our Government that it is “pro-business”, that it is the Government that opens up perspective, and the basis of every business is to enable people to improve professionally, progress, find space in this market, in different companies. And that’s the job of these two companies that become one. I want to congratulate you on this business success, and I want to tell you on behalf of the Government of Serbia that we will always be open and ready to support the Hungarian companies on our market, that we will see them as domestic companies,” said Tomislav Momirović, Minister of Internal and Foreign Trade of the Republic of Serbia.
Constant international expansion
In the last 20 years, Prohuman has grown from a small company to a leading Hungarian provider HR services that employs 20,000 people and provides complex HR services for more than 1,000 Companies. As a result of an open and proactive business strategy, the Prohuman group, in addition to Hungary, is present in 6 more countries: Romania and Slovenia, where it is already one of the 5 best service providers on the market; Germany, Austria, and Croatia, where the company is also active participant; and in Serbia, where it is now further strengthening its presence with the acquisition of CityScope.
The leading provider of HR services in the region
Guided by the vision to become the leading provider of HR services in the Centralna region by 2024 and Eastern Europe, Prohuman Group acquired one of the leading domestic companies CityScope, which will further strengthen its leadership position in the Hungarian market. This acquisition also brings the transfer of knowledge: the upgrading of professional expertise in Hungary and Serbia, as well as cross-border experience throughout the region, which will enable both the Prohuman group and the agency CityScope to serve their clients even better in the future. The Serbian company is already a big player in the field of HR services in the country, and international experience and a wide base of international Prohuman’s clients will further strengthen its position. CityScope, just like Prohuman has a diverse portfolio of clients in almost all business segments, from the world’s largest multinational companies to the most successful Serbian companies. It’s expected that this acquisition will strengthen CityScope and quickly place it among the top three HR providers service in Serbia. Upon completion of the transaction, the founder of the CityScope agency, Ivana Milošević will continue to manage the company as a minority shareholder and CEO.
In 2022, the combined turnover of Prohuman and its partner companies reached almost the amount of 300 million euros, with 20,000 externally employed workers. Agency income CityScope in 2022 amounted to 9 million euros, with 1,500 externally employed workers.
We are pleased to have had the opportunity to provide media support for this event.
